SOCIAL MEDIA MAERKETING
No matter what you’re selling, your social media marketing strategy should be data-driven.
A lot of effort goes into a successful advertising campaign. You may decide that you’d prefer to hand off your advertising to us that is more likely to get you a good return on your investment. If you decide to outsource, we are SME’s and startup centric to ensure they grow using social media as a tool. We offer small businesses comprehensive Facebook advertising management, including campaign setup, content development, ad optimization, reporting and much more.
Our channels for boosting your products are; Facebook News Feed, on Facebook Messenger, Marketplace, Facebook watch, Facebook stories, and Instagram timeline, IGTV, IG stories. We also have services for other social platforms such as Twitter, Linkedin, YouTube and the rest. Explore our services to see what we can deliver to your business.
First things first: We figure out what you want out of social media at large. Maybe it’s more customers, sales, membership signup, visit to your location, phone calls, website traffic, video views, post likes, market presence, larger share of voice in your industry. Either way, we know that social media planning is a marathon, not a sprint and that is why we are here to run with you and win.
Making assumptions is a dangerous game for marketers and that is why we don’t assume or take chances. Thanks to our sheer wealth of demographic data and social media analytics tools out there, you really don’t have to worry anymore.So much of what you need to know about your audience to influence your social media marketing strategy is already out here with us. Let us get to work.
Let’s review some common metrics that should come in handy:
Followers/Likes – Shows the size of your social media audience
Reach – Shows how many people are actually seeing your social media posts
Engagements – The number of Likes, Comments, and Shares your content is receiving
Clicks – The number of times your posts are clicked on
Social Media Schedule
We set a content calendar campaign to enable us consistently post quality contents on your social media, which is key to achieving your goals and growing your following. Social media is all about consistency, so ideally you are dedicating about 15 to 20 minutes each day to social media to post and interact with your followers on a daily basis
We set up your ad campaigns so they reach an audience that is relevant to your business. Each platform has its own targeting features, but many allow you to target audience members based on demographics, locations, expressed interest, or behavior. We create multiple versions of your ad so you can run a simple A/B test. Then, tweak the more successful ad by testing out different offers, creative, and copy to see what is performing the best.
Social Channel Selection
Our understanding of your target audience and which social networks they are most likely to use. When deciding which channels to develop a presence on, think about your customers and your competitors. What are your customer demographics? Which channels are they likely to use?
Our social media marketing strategy is obviously centered around contents. We have a pretty good idea of what to publish to engage your customers and prospects based on your goal(s) and brand identity. Similarly, we also know which social networks to drop your content for optimum engagements and conversions..
Prospects/customers expect speedier responses from brands and meaningful conversations on a regular basis.
We put in effort to ensure conversations or engagement opportunities aren’t left unattended. By just being present and talking to your audience we deliver social customer care. This is so important to brands wanting to increase audience awareness. It’s all about engagement. We are available and ready to answer any product questions or concerns after posting your engaging contents.
We always check what’s working, what isn’t and how we can improve your marketing campaigns. If we do not continuously analyze marketing strategies and actions, we will never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning the campaigns accordingly to achieve desired results
We promote your social channels to get the word out about your new channels so more people will follow you. It is the best way to grow your following so that all your posts are seen by as many people as possible. We already have more places and ways to promote your social media channels than you think, and many of them won’t cost anything to make an impact.
FRAMEWORK & DELIVERABLES
TIMELINES TO SHOWCASE YOUR BUSINESS